Grundéns, an identity emerging from the sea

BRANDING

At Seventy Agency, we developed a new visual identity & tone of voice for Grundéns, a commercial fishing company looking to grow their offering into the sports fishing market. Hues of blues & greys were chosen to represent the colours of the sea and sky, contrasted with the iconic orange on Grundéns-kitted fishermen gear. The horizon, so familiar to those offshore, is used as an important graphical element in the new visual identity.

My role: Designer exploring, defining & finalizing the new visual identity and creating the final brand guidelines. The team consisted of two Designers, an Art Director, and a Strategist.